Your First Steps

Rediscover Yourself.

When you work for a big company or spend a lot of time working for someone else, you may not exactly know who you are, what you want, and what you want to bring to the world. In this course, we take time for this to discover first and foremost so you can make the best decisions you can for what you want your future to look like.

Make Your Mark

Show your true colors.

Bring your personality into your work whether it's symbols, fonts, colors, messy vibes, clean lines, an assertive look, soft textures, an analytical mind, or an emotional connective soul.

Yes, you want to attract clients but do so by bringing who you are out onto your marketing, website, emails, or pitches.

This is more than just designing a logo. Your brand represents what you offer to potential clients and you want them to get a sense of who you are almost immediately through what you choose to represent.

Hit Record

Attract your best clients.

It is easier than ever for you as a creator to find your people, your ideal clients, through podcasting, writing, or video production.

We explore where to get started, which medium may be best suited to your personality, and how to connect with other personalities relative to your ideal client.

Take the confidence of conscious self-awareness, combine it with the stability of your new brand vibe to begin reaching out to and attracting the clients, your ideals clients, who remind you daily of why you love to do what you do.

Live your dream

Set yourself free.

Lastly, manifest your dream of working for yourself by getting that first sale, helping that first person, and get into the flow of doing it over and over again.

Your ever-evolving identity goes into your ever-evolving brand, which makes for great new content to attract all of your favorite customers then sales keep the whole thing going.

Seal the deal, make great connections, and finally live life by your standards.

Brand Blaster: Designing Your Best-Fit Brand

Course curriculum

Notes from our Students

5 star rating

Inspiring!

Donna West-Newman

I'm only halfway through and I love this

I'm only halfway through and I love this

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5 star rating

This will help a lot of people!

Amanda Parr

I wasn't sure exactly what to expect, but I can see where this course could be immensely helpful to a lot of people. That said, I am a little annoyed tha...

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I wasn't sure exactly what to expect, but I can see where this course could be immensely helpful to a lot of people. That said, I am a little annoyed that I'm a Bulbasaur; it's my least favorite starter Pokemon. But the truth hurts, I guess... and I think deep down I always knew. Seriously though, the content in this course is great. It's got super helpful explanations that would definitely point beginners in the right direction in an easy and organized way. It makes a great primer to get your feet wet so they can find out what branding is and how to begin developing your brand.

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ASSEMBLE YOUR BRAND TEAM!

I'm using my friends from my favorite RPG, Chrono Trigger, to help me out.

Your Brand Blaster Team starts with yourself as the foundation, The Leader, branding as The Tank dealing big damage, marketing as your long-range Specialist, and selling as The Healer that allows you to keep going into battle. 

Each one plays an important role and each one is a chapter of the course. Each member is in service of furthering the adventure together, coming across new challenges, and leveling up each character during your adventure. 

We're going to break these down in-depth on Brand Blaster: Designing Your Best-Fit Brand one character at a time.

The Leader

Developing Your Personality

Before you can create anything you have to know at least a little bit of what you like, what you want, what resonates with your energy naturally, how you communicate and what makes you interesting.

This is your life, your journey, and the reason any of this is happening. That sounds simple but it's a lot to take on. This is where the rest of the party comes into play, so you're not tackling this alone. Your personality determines the other characters you choose to bring with you. It's also a challenge to tune that energy into a marketable product.

In the course, I reference the Myers-Briggs system to help you identify your personality type and relate that to your development and goals.

In the first chapter, we'll ask questions about you Why? Your Mission? Your Goals? What excites and what is going to keep you going throughout your journey.

The Tank

Developing Your Brand

The Tank is the succinct idea of what the combination of you and your product or service is.

This is the Tank, the rock, the piece that is going to deal critical damage nearly every time. When the enemy is in view The Tank will be able to pull the target in for a 1-2 punch of personality and connection to those you naturally resonate with.

A brand is going to be the beacon of that visual, audio, and written message you put out into the world. The Tank is loyal, never leaves your side, and adapts to the mission as you develop as a person.

In chapter 2, we'll examine the energy you're putting out by exploring logos, fonts, types of logos, and converting a logo into a brand message.

We'll explore the combination of you and what you're selling to bring it out into beautiful imagery, language, and representation that lets customers easily connect the dots between the two.

The Specialist

Targeting the Right People

The Specialist is the bridge between you and that ideal client you've always dreamed of. You know, the one that pays on time, respects your time, isn't controlling and is just as excited as you are to be working with them. You attract attention at a distance with the help of The Specialist.

Once you know who you are, and you've established a brand, you now you need to figure out who your ideal client is, what connects you to them and the best way to keep speaking to that person.

The Specialist is wonderful at targeting people at the perimeter to make sure only the most qualified get through. The Specialist also uses the right tool for the job, which means using different long-range tools depending on the target.

In Chapter 3, I'll be helping you choose your Starter Marketing Pokémon as a means to determine where to even begin to market in the modern age based on what naturally resonates with your personality then establish ways for you to effectively qualify clients so that only the best candidates make it through the barrier you establish.

The Healer

Seal the Deal and Protect Your Team

This pivotal role of The Healer keeps your party going and fighting strong. They set boundaries, add power-ups to other members of the team and revive characters when they've fallen.

None of this matters if you aren't good at selling or you'll fall fast. Without a healer, you have no shot at the more advanced challenges. The beauty is that there are ways to sell without having to have the awkward money conversation or do any sleazy convincing.

These are permanent equips that make sure you don't have to deal with every encounter to save energy for the ones that matter. The process of developing your brand and identifying your target keeps all of the non-committal buyers at bay, so The Healer doesn't have to put money where it doesn't matter.

In Chapter 4, we'll be talking systems, funnels, usage of language, the ethics of selling, and how selling is actually easy when you have a solid foundation of personality, branding, and marketing by your side. Building up that Healer's HP is what keeps the party in business for the longest battles ahead.

Assemble Your Brand Blaster Team!

Let's work together to develop your personality, your brand, your marketing strategy and get you some sales.